Jones New York is the latest fashion label to join the eco-friendly
bandwagon. The new fashion line called “J” is being known to be
a spring line that is “casual and eco-influenced”.
Lynne Cote, chief executive officer of the brand revealed that the new line
“J” will have three different eco-lines. The first one, namely
“Pure” will be completely organic. “Smart,”
the second line will consist of both - organic and non-organic fabrics like
lycra. The last line called “Simple” will completely be
non-organic, but it will emphasize on the signature casual chic style.
The eco-friendly collection will also classify garments into three
categories: “Essentials”, which will include travel-friendly
staples; “Spa Wear” which will emphasize on colors and
detailing; and “Classification Category”, which will have the
widest variety in terms of style, fabrics, and detailing.
The entire range is very reasonably priced. While a basic tank top will be
available for just $10.00 and jackets will retail around $75.00.
The eco-friendly line will be launched this spring at
Dillard’s and Macy’s.